The Ask

As the first marketing hire at Noze (formerly Stratuscent), I was brought in to build a cohesive brand identity and develop an insights-driven marketing strategy that aligned with their growth goals. From launching an engaging Webflow and Hubspot website to optimizing SEO, I positioned Noze for success in both B2B and B2C markets. The rebrand wasn’t just a facelift—it became a strategic tool for partnerships, lead generation, and a refined go-to-market approach.

Copywriting: Olga Pope

Web Design: Stefan Ivic

Logo Design: 99 Designs

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Results

Website Performance
SEO-driven website launch led to an inbound partnership inquiry, converting into a $1.8M Proof of Concept (POC) project.  

Industry Recognition
Strong on-site SEO visibility helped Noze get recognized by Dealroom as one of the top 100 Canadian startups to watch.  

Refined GTM Strategy
While the B2C launch was sunsetted, market research insights strengthened Noze’s B2B go-to-market approach.

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