The Ask

Epiq, a leader in radio and signal processing technology, needed a brand transformation to match its advanced products—and I stepped in to lead the charge. We launched a sharp new logo, brand book, and unified messaging, extending into a high-performance HubSpot website built to optimize CRM integration, enhance engagement, and drive lead generation.

Beyond branding, I restructured Epiq’s marketing operations—integrating a streamlined tech stack, building a scalable operations playbook, and assembling a team of five specialized contractors. We also rolled out a content strategy that fueled engagement and measurable results.

Logo & Web Design: Stefan Ivic

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Results

Revenue Impact
Contributed to increasing combined company revenue from $19M to $50M through strategic marketing initiatives.

Brand Consistency
Developed a brand book and unified messaging, strengthening Epiq’s industry positioning.

Newsletter Engagement
Following the rebrand we revamped Epiq’s newsletter, increasing click-through rates by 80% and improving audience engagement.

Ad Performance
We launched Google Search ads using the new messaging and brand identity and reached a $133.15 CPA and a 6.76% CTR, nearly doubling industry benchmarks.

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